Joseph Marando
Director, Impulse Products
Joseph will share his principles of success on how his company went from importing zero to 400+ containers per year in just 3 years.

Joseph Marando is Director of Impulse Products, which is a fully service integrated organisation that offers product sourcing, product development, sales and marketing of branded and private label retail products. Joseph has worked for some the largest blue chip suppliers in the consumer packed goods industry which include British American Tobacco, Philip Morris, Fujifilm / Hanimex and L'Oreal Paris and major retailers such as Franklins - Dairy Farm International, Conad, Jusco and The Warehouse in a Marketing, Sales and Buying capacity in Australia, New Zealand, Italy and Japan. This broad experience and knowledge gives him a unique understanding of business from both sides of the desk.  

Ty Pedersen, Chief Operating Officer, Appco Group Prosales Pty Ltd

Appco Group Prosales offers consumers the opportunity to purchase an exclusive range of products through two channels. The original business–to–business channel, servicing customers in their workplace, and onsite/event marketing that captured people whilst in transit.

In March 2006, FW1 – a waterless cleaning wax was introduced in Australia and later New Zealand where Appco Group Prosales provides a retail demonstration, showing potential customers at petrol sites and shopping centres, how to clean, wax and polish their car, motorbike or truck with no water and in less than 30 minutes. Today, FW1 is at 40+ sites per week, with more than 800,000 units of merchandise sold each year with more than 51 million litres of water saved annually in the Australian and New Zealand markets. In 2008, FW1 was awarded the Smart Watermark and is an approved water–saving device and later, in April 2010, was awarded by respected business publication the Business Review Weekly in Australia (BRW), No.20 on the 'Fast Starters' list.

In January of 2008, Appco Group Prosales launched the celebrity designed cosmetic range from makeup artist 'Victoria Jackson' and the alliance with this international supplier has led to adding the skincare range 'Avani' made from the Dead Sea in Israel and an accessories range 'ME'. All of these brands are available under Appco Group Prosales brand called 'The Beauty Group'. The Beauty Group brand utilises both the B2B and event marketing channels of distribution with a strong focus of engaging consumers through demonstration at point of sale.

Appco Group Prosales is now exploring the European & Asia Pacific markets with a strong focus on the FW1 brand and its potential for growth in the regions that are affected by water shortages.

Ty Pedersen began his career in the direct sales industry in 2004 after working as a musician and also running his own marketing company where he managed sales teams selling general merchandise from childrens books and toys, electronics, homewares and fashion items. In June 2008 he was appointed to General Manager – Pro-Sales Direct Australia & New Zealand , and more recently Chief Operating Officer – FW1 International.With plans to now to assist in the International Growth into China , India, Malaysia & European markets his role consists of managing 11 staff , 10 marketing companies & 120 Independent Sales Contractors and now adapting the compliance policies they have in place in Australia into the new markets they are expanding into.